This will be the fifth post that we’re putting up on social listening. That’s right folks; we’ve shared four posts on this subject already. Are you wondering why? We believe that social listening is something that all businesses should pursue. Businesses are already aware that social media platforms have become as important (if not more) as search engines when it comes to reaching target audiences. What businesses don’t know is that the proper way of leveraging the power of social media ... Keep Reading
What Features Should Your Social Listening Tool Have?
Lately, we’ve been writing about social listening quite a bit. It’s not that social listening is a new subject. Instead, it is just that we believe we should be thorough with whatever subject we choose to write about. We’ve covered social listening from various perspectives including why it is important, how a social listening strategy can be created, and even what the social listening process flow should look like. However, as anyone with an iota of experience knows, the mind and the idea only ... Keep Reading
What Does The Social Listening Process Flow Look Like?
Nostradamus predicted: “mankind will see itself disappear into the void becoming one with the cosmic consciousness, a home for all souls and hearts on the great ball”. We’re just messing about. Nostradamus said nothing of the sort. But, he could’ve? In fact, if he had, it would have been true. The quatrain for social media would’ve been amazing. Fluffing aside, though, social media is indeed where the vast majority of people reside these days. That is where they spend a lot of their time. That ... Keep Reading
How Should You Create Your Social Listening Strategy?
Most businesses don’t use social listening while those that do don’t really do it in a strategic manner. If you’ve never heard of social listening or haven’t realised its importance yet, then we’ll point you to our post on why is social listening important. You should check that post out before coming back to this one because this post is for those people who already know the significance of social listening. More specifically, this post is for those people who want to reap the numerous benefits ... Keep Reading
Why Is Social Listening Important?
Social listening is a fairly loose term. In fact, there isn't any set definition for it. If you want a simple definition though, consider this: social listening is short for social media listening where an individual or a team watches and studies how the relevant brand or business name is performing amongst the audiences on social media platforms. Social listening is generally an opinion and feedback assessment system that operates over the popular social media platforms such as Facebook, ... Keep Reading