In our last post, we talked about creating a selling strategy for your business. We explained why it’s important and how you can go about it. That post took a broad perspective on the primary purpose of any business – selling its products and services. Now, however, it’s time to take a closer, more intimate perspective of the same critical business component of selling. This means studying the sales process at an up close and personal level. At this point, you’re probably thinking why you need ... Keep Reading