Is social media one of your marketing channels? In other words, do you use social media networks in your marketing campaigns? Unless you’re a start-up, your answer is probably yes. These days, social media is at the top of all marketing strategists’ Pyramid of Hierarchy. What this means is that platforms such as Facebook, Twitter, and LinkedIn are facing what we call marketing saturation. We don’t mean market saturation, which is a term used for a market where supply has met the existing demand ... Keep Reading