Regardless of what you may think of them, we are now at a juncture in time when they’re turning into the primary contributors in society. With the average age of the country increasing, businesses are coming to realise that their marketing messages need to now be more focused on millennials rather than the generation X or Y. However, millennials are diverse, dynamic, and in some eyes even highly eclectic. This can make marketing to millennials very challenging. People who have experience ... Keep Reading