If you talk to a genuine perfectionist and ask him what he hates the most in this world, he’ll tell you shoddy work. However, if that perfectionist was an experienced individual who’s gained some wisdom over the years, his answer will be different. He will tell you that he hates nothing more than pure talent being wasted because of lack of application. A business’s marketing efforts are similar in many ways to this idea. The marketing outlay of a business is the talent, customer acquisition and ... Keep Reading