Consumerism may be all pervading but conversion is still an art form. Getting someone to buy into what you’re offering has never been easy. The art of persuasion can be very elusive. This is especially true when you’re trying to create an overarching marketing strategy for your entire target audience. While you’ve come up with some shared traits in your target audience, you can’t rely on them solely to get through to every individual. The shared traits show you what your target audience is like. ... Keep Reading