What is the one overarching purpose of a marketing tactic? It is to get as many people as possible to convert. Conversion could be anything from signing up for newsletters, clicking through to a landing page, or sending in an enquiry. For any conversion to take place, the receivers of the marketing message need to access it. In email marketing terms, this means opening the emails being sent. Since opening the email is a prerequisite to all types of conversions, it can be treated as a smaller ... Keep Reading
What Should Your Welcome Emails Be Like?
Do you know what Pretargeting is? It is a method through which an advertiser pinpoints customers that haven’t even started looking for its products and services. Essentially, Pretargeting is predictive in nature. Most importantly, though, successful Pretargeting results in incredible conversion rates. These are the kind of conversion rates that you can't find with many other online marketing techniques. However, the same or even better conversion rates have been seen with the first step of email ... Keep Reading