The Cambridge Analytica story was a fiasco that caught most of us unaware. While the global media chose to rightly focus on the privacy issues surrounding that entire scandal, one thing got left behind – the fact that it was possible for them to gather such data in the first place. What this scandal also showed the world is that digital technology has made even subjective opinions of the masses quantifiable. This is the single most important contribution of the internet to the world economy, ... Keep Reading