Social proof is, by far, the best strategy a business can employ to get customers. It’s the best because it gives a greater bang for the buck than any other concept in marketing. Mankind is socially very active, which is why social proof works so well. The most effective vehicle through which you can influence your target audience is powerful customer testimonials. What benefits can be gained with customer testimonials and what good customer testimonials look like is something that we’ve already ... Keep Reading