Running a business is no longer as easy as it used to be a decade or two ago. Contrary to what the businessmen amongst you may think, the reason for this isn’t even increased competition or greater supply for the same demand. Instead, it is the fact that the average consumer has become smarter, more cautious, and far more strategic in his purchases. The direct fallout of this is that brand loyalty is slowly becoming a thing of the past. Customers, these days, have no qualms about ditching brand ... Keep Reading