When we decided to publish an elaborate Startup Strategy series for our readers, we knew that we’ll have to cover subjects that will not seem important to potential entrepreneurs at first glance. Choosing the right business name is one such subject. Many budding entrepreneurs think that business names are simply cosmetic in nature. However, the exact opposite is true. Choosing the right name is absolutely paramount for a business. This is the reason why we’ve decided to devote a full post to ... Keep Reading