Here’s a problem: you're getting a lot of traffic on your website but not many people are making a purchase. In fact, you're getting so many hits on your website and so few purchases that you're now wondering whether there’s something wrong with your product or service. Believe it or not, this is a very common scenario. The recommended solution to this scenario is conversion optimisation but that is similar to building the 16th floor before laying down the foundation for the building. The ... Keep Reading
What is the Customer Buying Cycle?
As a business owner, everything you do will boil down to your bottom line. Even when you’re worried about offering a good product or fussing about catering to your customers’ needs, you’re doing it because deep down you know it will result in future business. You’re an entrepreneur to make money. If you weren’t, then you would never add profit margins to your selling price. This means that the single most important action for your business is the purchase. Purchase, however, is ... Keep Reading