Twitter doesn’t allow more than 140 characters in a single tweet. When faced with such severe restrictions, most people would automatically assume that there isn’t a lot that can be done with such a platform. However, the marketing geniuses would beg to differ. According to people with a natural marketing acumen, it is only on a restrictive platform that marketing initiatives bear the sweetest fruit. Therefore, it can be said that despite the fact that Twitter is mainly an interaction focused platform, there is still a lot that a company can achieve on it provided it pays heed to the right Twitter business tips.
We’re here to give you just such types of Twitter business tips. We’ve already shared with you the best way to formulate an effective Twitter strategy and to create an impactful Twitter business account. These two things will act as a Launchpad for your business. While they will put you ahead of the vast majority of other companies in the world, to really rise to the top you’ll need to go a bit further. These Twitter business tips will help you refine your Twitter practices and set you on the right path.
Twitter Business Tips #1: Settle on One or Two Objectives
You would be surprised at what all objectives you can achieve with Twitter. Businesses use Twitter for all types of things ranging from generating leads and providing support to building awareness, brand recall, and even communities of their customers. What you can’t do, however, is do everything simultaneously.
Your Twitter business account needs to have one or two tangible objectives to aim at. If you don’t have objectives to target or have too many, then the content you share is going to start reflecting that lack of purpose or confusion. In fact, as you go deeper into your Twitter endeavours, you’ll start seeing that objectives often define various aspects of your strategy such as content, frequency, CTAs, and advertising.
Twitter Business Tips #2: Get Your Timing and Schedule Right
The really successful Twitter business accounts make it a point to have a schedule for all their updates. There is a reason why Twitter experts recommend having schedules and content calendars. The reason is that the ideal timing and frequency of updates depends on a wide variety of parameters. These include your strategy, objectives, target audience, products, and even which region you focus on.
Whatever your set of parameters is like, you’ll have to figure out the right timing and frequency of your Twitter updates. Once you’ve deduced these, you should go about creating a content calendar or schedule so that you’re never late with your updates. Since Twitter is all about interaction, consistency should be one of the hallmarks of your campaign.
Twitter Business Tips #3: Try Out Promoted Tweets
Every platform, these days, offers a system where an individual can pay some money for better visibility and, hence, engagement. Facebook offers it, Bing offers it, Google offers it, and virtually every other user generated content platform offers it. What’s important, however, is that these boosting services can work wonders for your campaign.
Therefore, if you can spare a little funding, you should never hold back from utilising these boosting services. Your Twitter campaign will get a significant boost not only directly but also indirectly. For instance, directly you’ll get more followers and maybe more engagement. Indirectly, when people follow you or tweet about you, you’ll get visibility with their respective followers as well.
Twitter Business Tips #4: Don’t Hold Back On Following, Retweeting, & Favouriting
When small to medium scale business owners enter social media platforms like Twitter for the first time, they tend to think that they want people to follow them and not vice versa. What they don’t realise is that social media was never a one way street. Everything has always been an exchange on social media in general and on Twitter specifically.
In other words, if you don’t follow others, then you better be someone very famous or you better have the cancer cure for the world to marvel at. Otherwise, you’ll have to follow others and retweet or favourite their tweets like all the other mortals on the platform. When you engage with them, they’ll engage with you in return and that will increase the visibility for your business.
Twitter Business Tips #5: Use a Mix of Content Types
We’ve mentioned this before in the previous posts but we’re mentioning it again nonetheless simply because it’s so important. You need to use a mix of content types on most social media platforms and that includes Twitter. Using a mix of content types means sharing images, putting up videos, inviting comments on blog posts, and even trying to get a poll going.
Using a mix of content types creates variety which is absolutely necessary to keep your target audience interested. It prevents your account from becoming boring and keeps people coming back to check what other interesting things you’re sharing. In simple words, variety is crucial to engagement and interaction.
Twitter Business Tips #6: A Few Content Related Keys
There is a new problem on the block these days and it is called information overload. This isn’t just a social problem; it’s a marketing problem as well. Because of the kind of information overload that customers have to cope with, it is becoming more and more difficult for businesses to get through to them with their marketing messages. This problem exists on social media as well. You need your content to be special for people to engage with you simply because there is so much out there to occupy them.
There are, of course, various tricks you can use to get through to them. On Twitter, for example, you can use the @ feature to target individuals specifically with your posts. Using this feature means that the target individual will get a notification about your tweet which will force him to either engage or ignore it.
If the post is a direct response to his tweet, then you can rest assured that you’ll get a response. Another method of engaging more people is to use statistics in your content. Statistical figures not only elicit more responses from people but also add veracity to your arguments and claims. In other words, they’ll engage people more while at the same time giving your account authority in their eyes.
One more technique is to use hashtags. Hashtags are essentially that the Twitteratti uses to refer to some common trends. Hashtags are basically used for all actions and events that are trending. Hence, it could be highly beneficial for you to study hashtag trends before piggybacking on them to gain more coverage and engagement amongst Twitter users.
Twitter Business Tips #7: Offer Promos, Special Deals, & Discounts
Nothing keeps people coming back than discounts, special deals, and promos. If you make those money saving offers exclusive, then you’ll see even more returning customers and even greater customer retention. Now, if you bring the same exclusive money saving offers to a social media platform like Twitter, you get a lot of engagement and interaction.
In fact, these types of offers have their own unique lure which brings in even more followers. For instance, when a follower tells a friend of the kind of offers available on the business’s Twitter account, the friend may also decide to follow the same account to get those exclusive offers. Moreover, offers of these types also boost conversions, so it is a win-win decision for you to present such offers to your followers on Twitter.