If you read our earlier post on how to create your own infographics from scratch, you’ve probably figured out that the purpose of link baits is to get links for a website. However, what the words “link” and “bait” won’t tell you is how this technique works. The premise of link baiting is to present such high-quality content to your audience that they feel compelled to link to it either through their blogs or their personal social media accounts. It is at the heart of many successful online marketing strategies. This isn’t something that any online marketing guy would tell you but, if you’re a start-up, then you may not have the money for a dedicated digital marketing guy.
In fact, if you’re a start-up, then you’re most probably looking to do your own internet marketing. While you can do the basic stuff, you’ll find yourself hitting a wall when it comes to creating infographics because creating infographics is as much about technicalities and designing as it is about vision and creativity. Fortunately, you can bypass the majority of infographics creation challenges by simply using the right infographic tools available online. This is why we present to you this list of 8 best infographic tools.
Best Infographic Tools #1: Canva
Canva is easily one of the most famous graphic design software currently active on the internet. While we’ve included Canva in this list of best infographics tools because of its relevance to infographics creation, there is far more that this online service is capable of doing. For example, Canva supports the creation of invitation cards, presentations, posters, banners, and many other things.
Canva is popular largely because it provides an accomplished free access to potential users along with an exhaustive collection of premium level (paid) design assets or elements that you can choose. The basic system used on Canva is the same as most of the options included in our list of best infographic tools i.e. pick a template and then populate it with multiple design assets or elements.
Best Infographic Tools #2: Visme
Visme is another good infographic creation tool that is actually teetering on the edge of being a truly market disrupting force. It is clear from the website that the entire Visme operation is still in the beta mode but even taking that into account, the service being provided is sensational.
The strongest point of Visme is that it allows creations to be interactive. If you combine this with the kind of options they provide i.e. wireframes, product presentations, web content, reports, presentations, and infographics, you can actually manage all of your online efforts through it. The service is reliable too. It is worth noting that the free version of Visme leaves a lot to be desired even though the paid version is exhaustive.
Best Infographic Tools #3: Infogr.am
Infographics are of different types. There are the usual categories of branding and information but there are also other generic categories such as text based, image based, knowledge based, and statistics based amongst others. Infogr.am is a service that is ideal if you want to create statistics based infographics because it provides the best charts and graphs in the business.
The Infogr.am system is fairly simple and most businessmen will be familiar with it. The system is based around web spreadsheets that can either be created on the Infogr.am system or uploaded from the computer. Once the data is on their server, numerous charts and graphs can be created. There are more than 30 different types of available charts. Once the charts have been created, modified, and finalised, they can be downloaded if you have paid-subscription.
Best Infographic Tools #4: Easel.ly
Most businesses trying to create their own infographics are doing so because they’re strapped for cash. If this situation resonates with you too, then you will most probably love Easel.ly. Easel.ly is completely, utterly, and absolutely free. There are no subscription costs as well as no premium priced design assets. Everything is available to everyone.
Naturally, this means that the options available are not premium quality. Effectively Easel.ly is actually ideal for start-ups only. In fact, the moment your requirements and your business’s expectations rise, you’ll want to move to other tools included in this list.
Best Infographic Tools #5: Visual.ly
There was a time when Visual.ly was open to individual users who could use it as a platform for making their infographics as well as displaying them. Nowadays, however, Visual.ly is a completely paid service. In fact, it is one of the more expensive paid services for infographics available on the internet right now.
However, there’s a reason why they charge so much and it is simply excellence. Visual.ly has had some real bigwigs as its clients. These include Nike, Ford, Twitter, and Salesforce. Visual.ly also provides services other than infographics creation such as making videos, creating eBooks, developing websites, and running social media campaigns.
Best Infographic Tools #6: Venngage
Venngage focuses purely on infographics so it’s not all that surprising that it has made it into our list of best infographic tools on the internet. The fact that this service’s sole focus is infographics allows it to present to the user high-quality options. Venngage presents its infographics creation process in three steps – picking a template, picking the charts and visuals, and modifying them.
It’s a simple enough procedure that virtually anyone in the world would be able to do. More importantly, Venngage is available to everyone in the world because it is completely free. This doesn’t mean that Venngage will not allow you to be hands-on. If you’re a slightly more advanced user, then Venngage will give you access to its advanced tool where you can play with design elements in as much depth as you want.
Best Infographic Tools #7: Piktochart
Piktochart may be placed at number seven on this list of best infographic tools but that is only because of its business model. It doesn’t reflect the quality of the service. Piktochart will give you access to upwards of 500 templates and themes to mess around with, provided you’re a paying customer. Each of these 500 templates and themes exemplifies top class creativity and finish because there’s a whole team of specialist designers working under the hood.
The craziest aspect of it all is that these templates are updated on a weekly basis by Piktochart. The only flaw is that if you’re a free user, then you’ll only get to play with a few templates which will remain, more or less, constant throughout. In order to become a paid user, though, you’ll have to pay handsomely which can be a problem for many comers.
Best Infographic Tools #8: Google Developers
You know that all your SEO efforts are essentially being directed towards pleasing the algorithmic powers that be at Google. Many entrepreneurs decide to tow the party line when it comes to designing and use Google Developers’ tools for creating various SEO and SMO centred web elements.
Surprisingly, these tools aren’t that well known beyond the developers’ community. The charts segment of the Google Developers’ tools can be used for creating infographics in a manner similar to all the other online services listed here. Google Developers’ tools are incredibly powerful and effective especially since they’re free for all.