If you’ve been in marketing for some time, then you’d already know what pull marketing is and what it does. However, if you're newer to the field of marketing, then you wouldn’t know that there are three ways through which you can get customers to your website, your store, or even your sweet little kiosk. Well, there are and all of them are important. While this post is going to be about pull marketing tactics and we’ll get there (we promise), we’ll first explore what pull marketing is and what ... Keep Reading
What Are The Advantages Of the Remote Office?
What is a remote office? It is a virtual office where every employee is working from the comfort of his home, café, or wherever else catches his fancy. Remote offices are all the rage these days. It’s an emerging trend. Not only are established businesses moving to incorporate the remote office element into their existing systems but even start-ups are choosing the remote office as their preferred option. Make no mistake about it. This isn't one of those fads that catch people’s fancy. If you ... Keep Reading
Brother MFC-L2710DW Review: An Entry-Level Monochrome Multifunction with Advanced Features
We take the phrase ‘entry-level’ to automatically mean something basic or extremely simple. When it comes to printing devices, the industry standards are such that we don’t even expect the full complement of features. However, one Original Equipment Manufacturer (OEM), it seems, wants to buck that trend. The OEM we speak of is Brother and the device we’re referring to is the Brother MFC-L2710DW. The pricing and market positioning of this device is such that you simply can't evade the phrase ... Keep Reading
How to Say No To Clients Politely
Nobody likes to be denied. Hearing a ‘no’ has the potential to raise anyone’s hackles depending upon the context. It is an ingrained aspect of humanity. The best example is how children react in the face of a sternly delivered ‘no’ – they either try to circumnavigate the decision or throw a tantrum. It’s not like this tendency fades away with age. Adults just exhibit circumnavigation and tantrums differently. In the adult world, the best example of this tendency is seen in clients and customers. ... Keep Reading
Fuji Xerox DocuPrint P365DW Review: A Fast and Scalable Monochrome Single Function Laser for SMEs
There are times you need innovation, creativity, and excellence and then there are times when you just require simplistic reliability and sustainability. When it comes to printing devices, the majority of users out there have basic needs. They just want to be able to print regularly at decent speeds and with decent output quality and nothing more. The Fuji Xerox DocuPrint P365DW is meant for that audience. It is a device designed for Small to Medium sized Businesses (SMBs) with the usual needs. ... Keep Reading
Your Business Competitors Will Be Your Best Teachers
In business, there’s an old adage – if you're not progressing, you're regressing. It’s true in life too but nowhere is it more relevant than in business. Any company that is not learning new things and expanding in some way will soon find its competitors ahead of it. Even if your business competitors are trying to get ahead of you, they also have the potential to be your best teachers. Why Should You Treat Your Business Competitors As Teachers? When you compete, it is natural to see the ... Keep Reading
Epson WorkForce WF-7725 Review: An A3 Inkjet Multifunction with Dual Trays
You'll agree with me if you have experience with A3 printers. The problem with such devices is that you have to manually change the media size every time your needs change. What we mean is that when you want to print A3, you have to manually replace A4 sized sheets with A3 sized sheets. At least, this used to be the case for a while before Original Equipment Manufacturers became wise to the problem. The Epson WorkForce WF-7725 is part of that trend correction. This is a 4-colour A3 ... Keep Reading
Don’t Say These Business Phrases and Sayings to Improve Your Communication Skills
You could be the most genius person in the world but if you don’t know how to convey your ideas, you're not going to get anywhere. Communication is at the heart of everything we do. Making sure you understand someone else’s viewpoint and ensuring that you're understood is about using the right words, whether in spoken or written form. Nowhere is this more pertinent than in the business world. And yet, that is precisely where we’ve decided to complicate things. The business phrases and sayings ... Keep Reading
Canon PIXMA Home Office TR8560 Review: Typical Canon AIO with Excellent Output Quality at a Cost
The PIXMA TR series is a replacement of the out-of-date MG series from Canon. Some experts may even claim the PIXMA TR series to be better than the much-lauded Maxify series from the same Original Equipment Manufacturer (OEM). The TR series consists of two models – the Canon PIXMA Home Office TR8560 and the lower end TR7560. We’re, of course, going to be reviewing the TR8560 here. The Canon PIXMA Home Office TR8560 is a consumer grade device. This means that it is meant for individual users or ... Keep Reading
Planning To Invest In Video? Here Are Some Tips
Online content consumption trends have started showing what forward-looking digital marketers have known for a while – the rise of the video. The trends have been decisive enough for the importance of video marketing to be unquestionable. This is one of the reasons why video content investments are growing all over the world. It could also be the reason why you're looking to invest in video marketing. One of the challenges inherent in video content marketing is cost. When you invest in video ... Keep Reading
Epson WorkForce WF-100 Review: The Most Mobile Mobile Printer you’ll find Out There
Excuse the indulgent nature of the headline but, in my defence, it is quite an accurate statement. The Epson WorkForce WF-100 really is the most compact and portable device in the class of mobile printers. It is this quality of the WorkForce WF-100 that makes it unique in the class. This is important too because this device falls short of its competitors in many ways. However, the importance of portability is such in this market segment that the WorkForce WF-100 still stands out. It is true ... Keep Reading