We’ve covered lots of marketing and advertising subjects on this blog. Most of those posts, in fact, are designed to help start-ups and small businesses get over the initial marketing related hiccups. We’re referring to the near impossible glass ceiling that most new businesses have to contend with. Beyond this ceiling are all those established businesses that may not be successful but are sustainable. Breaking through that glass ceiling would mean that you won’t have to worry about your ... Keep Reading
Marketing To Millennials – A Highly Diverse and Dynamic Generation
Regardless of what you may think of them, we are now at a juncture in time when they’re turning into the primary contributors in society. With the average age of the country increasing, businesses are coming to realise that their marketing messages need to now be more focused on millennials rather than the generation X or Y. However, millennials are diverse, dynamic, and in some eyes even highly eclectic. This can make marketing to millennials very challenging. People who have experience ... Keep Reading
Kyocera ECOSYS M2040dn Review: A Core Component for Small Workgroups
Our last review was for a “nearly” entry level business printer – Brother HL-L8260CDW. The HL-L8260CDW is a very good device for small businesses and workgroups provided you don’t need to do much scanning and copying. However, if you have those requirements, then you’ll need to spend a little more and go for a multifunction device. Multifunction devices may cost more than single function printers but they’ll also end up saving you a lot of money because you won’t have to buy other standalone ... Keep Reading
5 Tips on Networking for the Socially Awkward Geniuses
Introverts tend to suffer a lot in a world where interpersonal relations drive professional engagements. Unfortunately, most industries, sectors, and businesses operate on this. Networking is a big problem for many extremely talented and innovative individuals. In fact, colloquially speaking, the real innovators of the world are usually socially awkward. The traditional way for these socially awkward geniuses to succeed in this world is to learn to network. However, networking is an instinctive ... Keep Reading
Brother HL-L8260CDW Review: All You Can Want From a Nearly Entry-Level Business Printer
The reason we chose to not call the Brother HL-L8260CDW entry-level printer is simply because it has features that outstrip printers in the class and is also priced slightly on the higher side. We would qualify this machine as a nearly entry-level device because it is better than such a device in myriad ways and more economical than most enterprise-class devices. Basically, the Brother HL-L8260CDW is a colour laser single-function printer that is particularly suited to a business’s needs. In ... Keep Reading
How to Develop Your Social Media Marketing Blueprint?
Let’s be clear from the outset about social media marketing. Most small businesses don’t have the money to hire a marketing whiz kid. In fact, many struggling medium-sized businesses have similar limitations – they need social media marketing to get out of their slump but the slump prevents them from investing in social media marketing. This refrain is so common that it’s deafeningly loud in the business world. While funding is absolutely critical for various social media marketing, it isn't ... Keep Reading
Kyocera ECOSYS P3060dn Review: Larger Businesses with Simple Needs Will Love This Machine
In our last review, we decided to focus on a low volume multifunction workhorse. The device we’re reviewing today is diametrically opposite to that one even though it is also manufactured by the same Original Equipment Manufacturer (OEM). The Kyocera ECOSYS P3060dn is a monochrome single function A4 laser printer that is intended for large businesses. The ECOSYS P3060dn is the highest most model in the Kyocera ECOSYS P3000 series that was launched to replace the OEM’s well regarded FS-4300dn ... Keep Reading
6 Amazing Benefits of Personal Branding
Personal branding is a term that has gone mainstream in the last few months. The concept, itself, has been around much longer but it has always been one of those open secrets. Now, it is not even that as every blogger and CEO alike is scampering to establish personal branding. Just the fact that so many individuals from so many different walks of life have gotten on board the personal branding bandwagon should be proof enough of its effectiveness. However, as many fashion trends and photography ... Keep Reading
Kyocera ECOSYS M5521cdn Review: Colour Multifunction Workhorse for Low Volume Business Requirements
There was a time when multifunction printers were expected to be able to handle a high volume of print tasks. Nowadays, multifunction printers come in all shapes, sizes and most importantly different volume requirements. The device we’re going to be reviewing here was launched in 2016, as reported by us. It has since seen a lot of mileage in a highly competitive market segment. Despite that, it has remained relevant to a certain extent. We’re talking about the Kyocera ECOSYS M5521cdn. The ... Keep Reading
What Are The Advantages Of Influencer Marketing?
So you’ve recently realised that you need to market your business better and that a smile with a pleasant demeanour is no longer enough. As a result, you’ve been talking to various experts and marketing ‘gurus’. Most of these specialists have given you budgets that are, in simple terms, too large for your small business. These experts also cite big brands and company names as a way of persuading you to spend your hard-earned money. They claim that you have to put in that amount of money to ... Keep Reading
HP LaserJet Pro MFP M426fdw Review: One of the Most Feature Rich Monochrome Laser Printer
Every business doesn’t need a colour printer. In fact, we’ll go as far as to say that most businesses don’t need a colour printer. At the same time, we feel fairly confident when we say that most businesses benefit from having a multifunction printer over individual devices for various functions such as scanning, printing, and faxing. Unfortunately, the majority of monochrome multifunction laser printers out there aren’t very feature-rich. Most Original Equipment Manufacturers (OEM) feel that ... Keep Reading