You could be the most genius person in the world but if you don’t know how to convey your ideas, you're not going to get anywhere. Communication is at the heart of everything we do. Making sure you understand someone else’s viewpoint and ensuring that you're understood is about using the right words, whether in spoken or written form. Nowhere is this more pertinent than in the business world. And yet, that is precisely where we’ve decided to complicate things. The business phrases and sayings ... Keep Reading
Importance of Video Marketing: Understanding What Video Content Can Do For Your Business
There are six types of content in the online world and video content is one of them (the other five are original content, curated content, promotional or discounted content, storytelling or humour based content, and polls or surveys). We can have a long debate on how to categorise marketing content but it will, more or less, boil down to these six. With so many different types of content available to your business and video content marketing relatively more expensive, it would be very ... Keep Reading
Kyocera ECOSYS P5026cdw Review: A Basic No-Frill Colour Laser Printer
Original Equipment Manufacturers (OEM), these days, are very prolific with the number of printing devices on their portfolios. They do this because they know their customers. People have become very specific and knowledgeable about what they want from their products. So, the OEMs are adapting. Kyocera is one of those OEMs that have adapted well. They have models that are similar in various ways but different in a few. In fact, for every printer type, they release dual models – a single-function ... Keep Reading
How to Run a Digital Marketing Experiment without Running the Gauntlet
The Cambridge Analytica story was a fiasco that caught most of us unaware. While the global media chose to rightly focus on the privacy issues surrounding that entire scandal, one thing got left behind – the fact that it was possible for them to gather such data in the first place. What this scandal also showed the world is that digital technology has made even subjective opinions of the masses quantifiable. This is the single most important contribution of the internet to the world economy, ... Keep Reading
Brother HL-L5100DN Review: Fast, Good Output and Economical To Boot!
The recently born Generation Z may not realise it but printing machines can differ greatly. In fact, there is a full spectrum of printing devices out there. Consider our last review. Last week, we may have reviewed another Brother printing device but it was a completely different beast than the one we’re looking at today. That device, Brother MFC-J6530DW, was a tabloid multifunction colour laser printer while the one we’re reviewing here is a monochrome laser single-function printer. Most ... Keep Reading
6 Effective Social Media Marketing Experiments That You Can Try With Ease
Do you realise that marketers never get bored? Marketing is probably the only professional discipline that is free from monotony. The question, however, is why. The answer is in the dynamism of marketing. This is a field that will never accept standardisation. In other words, it is a field that will always promote innovation and creativity. How does this creativity happen, though? It happens through experimentation. Marketing experiments have always been around because they result in businesses ... Keep Reading
Buying vs Renting Commercial Real Estate: Pros & Cons
This is a guest post. Inkjet Wholesale's Office Hacks Blog welcomes all types of contributions from content writers, SEO experts, and online entrepreneurs provided the content meets our editorial guidelines. If you would like to contribute to this blog, please feel free to contact us! Most business owners need to have a physical location in order to meet with customers, sell inventory and perform services. Yet purchasing real estate represents a sizable investment, and this is not always ... Keep Reading
Brother MFC-J6530DW Review: A Tabloid MFP for Low Volume Requirements
The last time we reviewed a device from this Original Equipment Manufacturer (OEM), we focused on an entry-level single function printer – Brother HL-L2350DW. The device we’ll be reviewing today, however, is not only a multifunction printer but a multifunction printer that can print in tabloid size. This, in fact, is the main draw of this device because it puts it in a different product bracket altogether. There aren’t many colour multifunction printers that can print on A3 size sheets. ... Keep Reading
4 Steps to Hack the Sponsored Online Content Technique
How do start-ups go from being start-ups to established businesses? What is the key to that transition? We posit that businesses make this transition once they’ve found a way to extricate themselves from the typical start-up vicious circle. We’re, of course, talking about the cycle of marketing funding and growth i.e. you need funding for growth but you need growth for funding. It’s an ever-teetering balance that businesses all over the world have to manage. The solution isn't as much about ... Keep Reading
Kyocera ECOSYS M5526cdw Review: A Candidate for Small Businesses with Low Volume Needs
It’s true. We’ve well and truly sunk our teeth into Kyocera products. This will be the third straight device from this Original Equipment Manufacturer that we’re going to review. In the first week of this month, we reviewed a colour laser single function device in the form of the Kyocera ECOSYS P7040cdn while in the second the Kyocera ECOSYS M3550IDN, a monochrome multifunction laser printer was in our crosshairs. Today, we’ll be reviewing the Kyocera ECOSYS M5526cdw. The Kyocera ECOSYS ... Keep Reading
6 Video Content Marketing Basics for Novices
The growth in internet technology has had a huge impact on how content is consumed online. Initially, keeping pace with the new media meant just establishing a presence on it but this technological boom has changed things. It has forced businesses to continuously evolve their marketing tactics to get an edge over competitors. In the early days of the internet, the focus was completely on text. The focus has since shifted to images and, now to videos. Video content marketing has, hence, come to ... Keep Reading