We’ve covered lots of marketing and advertising subjects on this blog. Most of those posts, in fact, are designed to help start-ups and small businesses get over the initial marketing related hiccups. We’re referring to the near impossible glass ceiling that most new businesses have to contend with. Beyond this ceiling are all those established businesses that may not be successful but are sustainable. Breaking through that glass ceiling would mean that you won’t have to worry about your ... Keep Reading
4 Steps to Hack the Sponsored Online Content Technique
How do start-ups go from being start-ups to established businesses? What is the key to that transition? We posit that businesses make this transition once they’ve found a way to extricate themselves from the typical start-up vicious circle. We’re, of course, talking about the cycle of marketing funding and growth i.e. you need funding for growth but you need growth for funding. It’s an ever-teetering balance that businesses all over the world have to manage. The solution isn't as much about ... Keep Reading
Kyocera ECOSYS M5526cdw Review: A Candidate for Small Businesses with Low Volume Needs
It’s true. We’ve well and truly sunk our teeth into Kyocera products. This will be the third straight device from this Original Equipment Manufacturer that we’re going to review. In the first week of this month, we reviewed a colour laser single function device in the form of the Kyocera ECOSYS P7040cdn while in the second the Kyocera ECOSYS M3550IDN, a monochrome multifunction laser printer was in our crosshairs. Today, we’ll be reviewing the Kyocera ECOSYS M5526cdw. The Kyocera ECOSYS ... Keep Reading
6 Video Content Marketing Basics for Novices
The growth in internet technology has had a huge impact on how content is consumed online. Initially, keeping pace with the new media meant just establishing a presence on it but this technological boom has changed things. It has forced businesses to continuously evolve their marketing tactics to get an edge over competitors. In the early days of the internet, the focus was completely on text. The focus has since shifted to images and, now to videos. Video content marketing has, hence, come to ... Keep Reading
Kyocera ECOSYS M3550IDN Review: A Workhorse for Busy Workgroups with Incredible Expandability
The printing needs of a business are distinct from those of an individual. There are printing features needed in business that individuals don’t need but the most important difference is scalability. A company can see its business expand and contract with the seasons of the market. Expandability, however, is what most businesses look for. After all, nobody wants their business to contract. The bottom line is that the Kyocera ECOSYS M3550IDN is a device that can offer your business the most ... Keep Reading
Are You Following Any Particular Social Media Content Ratio?
What is your social media content strategy? Do you even have a social media strategy for your business or do you just share your blog posts and some random status updates? It doesn’t matter if you do or don’t. In either scenario, you’re clearly interested in both or you wouldn’t be here reading this labour of love. Your social media strategy is nothing but a blueprint for how you approach your online audience on social media platforms. We’ve already written about social media blueprint. We’ve ... Keep Reading
Kyocera ECOSYS P7040cdn Review: A Scalable, Flexible, & Versatile Colour Laser Printer
The last single function device we reviewed from this Original Equipment Manufacturer (OEM) was the Kyocera ECOSYS P3060dn – a monochrome printer. This time we’ve set our eyes on the Kyocera ECOSYS P7040cdn, which is also a single function printer. Both devices also sport Kyocera’s proprietary ECOSYS technology, which allows for imaging components to be more durable and reliable. The comparison ends there, though, because this is a significantly more advanced device. The Kyocera ECOSYS P7040cdn ... Keep Reading
6 Simple and Effective Negotiation Tips
The core of any successful business is satisfied customers and clients. However, all clients are alike in the fact that they want maximum value for minimum cost. Meeting these expectations is the main challenge for any business, no matter how big or how small. Clients’ valuation of a service or product almost always seems to be lower than the business’s expectations. This is where negotiations come into play. During negotiations, businesses and clients are expected to find a position or ... Keep Reading
Brother HL-L2350DW Review: An Entry Level Device Perfect for Simple Printing Needs
Our last review was also for a Brother printer. However, it was for a much more advanced device than the one we’re looking to review today. The object that gets our attention here is a proper entry-level device that should be ideal for businesses that have simplistic needs and requirements. The Brother HL-L2350DW is a device that has a basic feature set that should suffice for most printing busy home offices or printing-light small offices. Of course, there is always the option of assigning ... Keep Reading
How to Inculcate Total Quality Culture in Your Business
What is total quality culture? You can most probably guess the meaning but you should know that it is an actual term as opposed to being a colloquial phrase. The term is a derivation of Total Quality Management (TQM) which is an approach to management where the goal is to achieve long-term success by way of focusing on customer satisfaction. It is what you may refer to as the Amazon strategy. Customer satisfaction is something that is very much trending in business circles these days. The logic ... Keep Reading
Brother MFC-L8900CDW Review: An Excellent MFC That Is A Tad Too Expensive
If the last Brother device we reviewed was nearly entry level – the Brother HL-L8260CDW – the device we’re going to focus on today has all the bells and whistles. We’re going to be reviewing the Brother MFC-L8900CDW. The MFC-L8900CDW is a colour laser multifunction printer. It can also be seen as a mid-range colour laser All-in-One (AIO) that is intended for micro or small offices i.e. workgroups with up to five users. Being a multifunction printer, the MFC-L8900CDW can print, copy, scan, and ... Keep Reading