Online content consumption trends have started showing what forward-looking digital marketers have known for a while – the rise of the video. The trends have been decisive enough for the importance of video marketing to be unquestionable. This is one of the reasons why video content investments are growing all over the world. It could also be the reason why you're looking to invest in video marketing. One of the challenges inherent in video content marketing is cost. When you invest in video ... Keep Reading
Brother HL-L6200DW Review: An Excellent Business Monochrome Laser Printer with Barely Any Flaws
We’ve reviewed this series before. Last month, we reviewed the Brother HL-L5100DN and found that device to be excellent with one significant flaw – the absence of wireless connectivity. The printer we’re reviewing today takes that excellence even further. The Brother HL-L6200DW goes one better than the Brother HL-L5100DN by adding wireless connectivity and offering more paper capacity. The Brother HL-L6200DW is a monochrome single-function laser printer that is built with the small to medium ... Keep Reading
The Anatomy of an Effective Testimonial: Basics for Beginners
Advertising and marketing is a challenge for most businesses. It doesn’t matter whether you're big or small. The bigger businesses work on a larger scale but their challenges remain the same i.e. maximise their funding. Smaller businesses have the same problem but the highlight of their struggles is that they don’t have substantial budgets. This reduces the avenues available to them. For example, while bigger businesses can consider television spots as a component of their advertising and ... Keep Reading
Brother MFC-J6930DW Review: Value for Money But Only If You Don’t Need Graphics
The device we’re going to review today is the most advanced member of the highly-successful Business Smart Pro series from Brother. We’ve already reviewed another device from this series earlier in the form of the Brother MFC-J6530DW. While that A3 multifunction printer had decent features also, it was intended for the low-volume printing market segment. We’re going to review the Brother MFC-J6930DW, which is basically a better, more advanced, and more expensive version of the previously ... Keep Reading
How to Prepare Your Business for the Big Data Future
The signs have been present for a long time now. You may have seen these signs in mainstream media or come across references from people you know. You could even have been actively following developments. Love it or hate it, big data is now a part of the business environment. The most successful businesses of today are those that have taken the big data future into account. Companies like Google and Amazon lead the line of big data-driven businesses. If their success is considered, there is ... Keep Reading
Canon Maxify MB5460 Review: An Inkjet Workhorse for SMEs
We’ve already reviewed another device in this same series in the form of the Canon Maxify MB2760. The Canon Maxify MB5460 is the star of the entire Maxify series from this Original Equipment Manufacturer (OEM). It is quite a well-appreciated series simply because it caters to a market that hasn’t traditionally had many options. We’re talking about the inkjet business printer market, of course. Even within this series, the Canon Maxify MB5460 is the star that is very accomplished in its core ... Keep Reading
Should You Train Your IT Team In Specific Skills?
What is the primary task of the IT team in any business? Most of you will say something to the tune of “ensure all office equipment is in working order”. In other words, troubleshooting will be the number one answer to the above question. This viewpoint, unfortunately, long ago lost its relevance. IT teams, these days, are much more than a group of nerds that know how to fix a computer. Instead, IT teams consist of cutting-edge technologists whose skills impact all aspects of a modern ... Keep Reading
Fuji Xerox DocuPrint CM315 Z Review: An Excellent Office Companion but You’ll Have to Pay
The majority of people out there seek out affordability when buying most things. These are people who will give up a feature or two for affordability. These tendencies translate very easily to the business world to such an extent that most businesses are willing to ignore deficiencies in favour of savings. The Fuji Xerox DocuPrint CM315 Z is not for such businesses. The Fuji Xerox DocuPrint CM315 Z is for businesses that view worth differently. It is for those businesses that will push the ... Keep Reading
7 Actionable PR Tips for Small Businesses
We’ve covered lots of marketing and advertising subjects on this blog. Most of those posts, in fact, are designed to help start-ups and small businesses get over the initial marketing related hiccups. We’re referring to the near impossible glass ceiling that most new businesses have to contend with. Beyond this ceiling are all those established businesses that may not be successful but are sustainable. Breaking through that glass ceiling would mean that you won’t have to worry about your ... Keep Reading
Oki MB492dn Review: A Top Performer in All the Right Places
The Oki MB492dn is a member of the MB400 series. We’ve already reviewed another multifunction printer from this series – Oki MB472dnw. That device was a monochrome laser multifunction printer that was intended for businesses with heavy-duty printing requirements. The Oki MB492dn is different. While it is a monochrome laser multifunction printer also, it isn't meant for businesses that need to print a large volume of documents on a regular basis. At best, the Oki MB492dn can be described as a ... Keep Reading
Importance of Video Marketing: Understanding What Video Content Can Do For Your Business
There are six types of content in the online world and video content is one of them (the other five are original content, curated content, promotional or discounted content, storytelling or humour based content, and polls or surveys). We can have a long debate on how to categorise marketing content but it will, more or less, boil down to these six. With so many different types of content available to your business and video content marketing relatively more expensive, it would be very ... Keep Reading