Do you know that marketing and strategy experts are pegging social media to be as big search engines in the not so distant future? It’s true. It is also the reason why so many businesses are trying to get their businesses recognised on social media. While the vast majority of businesses are focusing on only one social media platform at a time, the really foresighted ones are trying to leverage a number of them through an integrated strategy. The reason why so few businesses utilise all social ... Keep Reading
Build Awesome Brand Loyalty with These 6 Tricks
Running a business is no longer as easy as it used to be a decade or two ago. Contrary to what the businessmen amongst you may think, the reason for this isn’t even increased competition or greater supply for the same demand. Instead, it is the fact that the average consumer has become smarter, more cautious, and far more strategic in his purchases. The direct fallout of this is that brand loyalty is slowly becoming a thing of the past. Customers, these days, have no qualms about ditching brand ... Keep Reading
What Should Your Welcome Emails Be Like?
Do you know what Pretargeting is? It is a method through which an advertiser pinpoints customers that haven’t even started looking for its products and services. Essentially, Pretargeting is predictive in nature. Most importantly, though, successful Pretargeting results in incredible conversion rates. These are the kind of conversion rates that you can't find with many other online marketing techniques. However, the same or even better conversion rates have been seen with the first step of email ... Keep Reading
8 Best Infographic Tools to Create Link Baits
If you read our earlier post on how to create your own infographics from scratch, you’ve probably figured out that the purpose of link baits is to get links for a website. However, what the words “link” and “bait” won’t tell you is how this technique works. The premise of link baiting is to present such high-quality content to your audience that they feel compelled to link to it either through their blogs or their personal social media accounts. It is at the heart of many successful online ... Keep Reading
Learn How to Create Your Own Infographics in 6 Easy Steps
When social media arrived, it was something of a game changer. If you’ve been reading our recent posts on social media, you'll already know that social media has been such a huge success because it is engaging. Its ability to engage the audience stems from how it supports imagery of various types. YouTube, Instagram, Twitter, and Facebook all support imagery, which is the main reason why they are so engagement-centric and hence popular. Infographics are based on the same principle i.e. blending ... Keep Reading
Top 7 Twitter Business Tips to Take Your Business to the Next Level
Twitter doesn’t allow more than 140 characters in a single tweet. When faced with such severe restrictions, most people would automatically assume that there isn’t a lot that can be done with such a platform. However, the marketing geniuses would beg to differ. According to people with a natural marketing acumen, it is only on a restrictive platform that marketing initiatives bear the sweetest fruit. Therefore, it can be said that despite the fact that Twitter is mainly an interaction focused ... Keep Reading
Twitter Business Account: Learn How to Make the Right Impact
By now, you all must've gotten used to the blog posting process we’re following here for helping businesses establish their presences on various social media platforms. If you haven’t, let us just quickly reiterate. We have divided the process into three components – strategising, creating impactful profiles, and using the platform in the right manner. We’ve already completed the trio for Instagram and Facebook as well as the first component of Twitter – the Twitter business strategy. Now, we’ve ... Keep Reading
Twitter Strategy for Business: How to Create an Effective One
In our unique way of three’s we’ve now covered two social media platforms – Instagram and Facebook. We’ll most probably be covering two more social media platforms from here on out. The latest series, which starts today, is that of Twitter. However, the thing with leveraging social media for your business is that various platforms should be targeted in an integrated manner. This means that you shouldn’t only focus on one social media platform but more than one at the same time. For example, ... Keep Reading
Top 6 Facebook Business Page Tips You Should Never Forget
If you read our Social Media series on Instagram, you'll already know that we approach these posts from three different directions i.e. social media strategy, social media profile, and general tips on how to get the best effects. We’ve already covered Facebook strategy and Facebook business profile angles of this miniseries. It is now time for the third aspect i.e. Facebook business page tips. As we’ve mentioned a few times in our earlier Facebook posts, the biggest reason why Facebook is one ... Keep Reading
Facebook Business Page: Learn How to Make the Right Impact
Those of you who read Office Hacks from Inkjet Wholesale regularly must've, by now, realised that we’ve been focusing on the social media angle of business marketing recently. This is a result of the realisation that online marketing needs to be a major component of modern day marketing efforts. Any business that doesn’t leverage the strengths of the World Wide Web is missing a very beneficial and potent trick. When it comes to businesses, we feel that their online marketing efforts can be ... Keep Reading