If your business has direct customer dealing, the customer service is easily one of the most important aspects of your operations, right? It is a foregone conclusion in theory but in practice, it is dramatically absent in the case of most small to medium scale businesses. We don’t mean customer service per se. We, obviously, mean good service without any or minimal customer care mistakes. Imagine this. You have a well-funded business that has a gorgeous and highly effective product aimed at a ... Keep Reading
Basic Marketing Strategies That Your Business Should Consider Seriously
It is a certifiable fact that every entrepreneur has ideas on how he will push his services and products out to potential customers. It is also a certifiable fact that every entrepreneur has that annoying tendency of overcomplicating things. In fact, it’s a general tendency in people to rate complicated concepts above simpler ones. Nowhere is this more prevalent than in marketing. Entrepreneurs will cook up complicated marketing strategies simply because they want to rake in applause for their ... Keep Reading
Top Tips to Ensure Successful Collaboration amongst Your Employees
Two plus two equal four, right? Well, they mostly do. When they don’t, though, then you have something special to write home about. Empires are built on these types of flawed mathematical equations. While you could be an exceptional genius who has managed to invent something special and has become a household name on the back of his invention, human beings with average IQs have also managed to build empires in the history of mankind. How do they do it? They do it by fostering and promoting ... Keep Reading
Top Tips to Keep In Mind While Printing Marketing Material
Office Hacks is the public interest blog from Inkjet Wholesale. Inkjet Wholesale’s business is providing extremely affordable cartridges to Australians. In this line, you can imagine that we get to know a lot about how our customers use their printers. One of the most common ways through which businesses, and sometimes even individuals, use their printers is to print marketing collateral. In other words, people like to use their printers for printing marketing material. It’s a considerably bold ... Keep Reading
What Are the Benefits of a Community Outreach Programme for Businesses?
Whether your business is small or global, customers’ acquisition and their subsequent retention is something that you must be thinking about almost all the time. Most marketing programmes and campaigns are designed to achieve precisely that. Today’s marketing strategies have become very proficient at getting and retaining customers. However, as advanced and sophisticated as they’ve become, most marketers still don’t realise how useful a basic community outreach programme can be in achieving the ... Keep Reading
Are You Scared Of Selling? Let’s Deal With That Fear!
Every individual has his own skills. Some people are really hard working and can handle any job simply by chugging away at it for an extended period of time. Some people are creative and use creativity to make any job interesting. Some people have great people skills and can convince others of virtually anything under the sun by simply making them like them. However, there are a lot of people out there that are private, introverted, and don’t have the natural charm to make people like them. ... Keep Reading
An Awesome Product Launch within Your Reach!
Launching a new product or service is not easy. It involves everything from market research and product development to brand marketing, which should never be taken lightly. In fact, even if you manage to pinpoint a gap in the market and develop an amazing product to avail that opportunity, half the battle i.e. launching the product in the right way, will still be pending. In other words, an awesome product launch can make or break your new product. This premise has been proven by a number of ... Keep Reading
Top 6 Causes Why Your Email Marketing Efforts Are Failing
What is the one overarching purpose of a marketing tactic? It is to get as many people as possible to convert. Conversion could be anything from signing up for newsletters, clicking through to a landing page, or sending in an enquiry. For any conversion to take place, the receivers of the marketing message need to access it. In email marketing terms, this means opening the emails being sent. Since opening the email is a prerequisite to all types of conversions, it can be treated as a smaller ... Keep Reading
5 Comprehensive Steps to Deal with Negative Online Reviews
It’s been said a million times already. The digital revolution has changed how business is done and the businesses that haven’t adapted have folded in a hurry. In a general sense, the online media has brought more attention to quality. Customers are no longer powerless and have the option of making their feelings known to not only the company but also the world. When those feelings are positive, there’s no better form of marketing for a business but when they turn nasty, entrepreneurs suffer. ... Keep Reading
6 Tips to Create an Office Reception that Oozes Oomph!
Have you ever wondered why big companies, large enterprises, and multinational organisations bother with their websites so much? It’s not like their bottom lines depend on the sales their websites bring. It’s because it is their first point of contact with their existing and prospective customers. Essentially, the website is the digital version of the office reception. Most brick and mortar business owners will not hesitate in telling you that the office reception is one of the most important ... Keep Reading