Nostradamus predicted: “mankind will see itself disappear into the void becoming one with the cosmic consciousness, a home for all souls and hearts on the great ball”. We’re just messing about. Nostradamus said nothing of the sort. But, he could’ve? In fact, if he had, it would have been true. The quatrain for social media would’ve been amazing. Fluffing aside, though, social media is indeed where the vast majority of people reside these days. That is where they spend a lot of their time. That ... Keep Reading
How Should You Create Your Social Listening Strategy?
Most businesses don’t use social listening while those that do don’t really do it in a strategic manner. If you’ve never heard of social listening or haven’t realised its importance yet, then we’ll point you to our post on why is social listening important. You should check that post out before coming back to this one because this post is for those people who already know the significance of social listening. More specifically, this post is for those people who want to reap the numerous benefits ... Keep Reading
Why Is Social Listening Important?
Social listening is a fairly loose term. In fact, there isn't any set definition for it. If you want a simple definition though, consider this: social listening is short for social media listening where an individual or a team watches and studies how the relevant brand or business name is performing amongst the audiences on social media platforms. Social listening is generally an opinion and feedback assessment system that operates over the popular social media platforms such as Facebook, ... Keep Reading
5 Alternate Uses for Social Media
Google defines social media as: “websites and applications that enable users to create and share content or to participate in social networking”. It is a fairly accurate description of social media but is it definitive? By ‘definitive’, we mean to ask if this definition defines everything that social media is. We’re sorry Google but it isn't! There are more uses for social media than most people realise. As a result of this, the true potential of social media remains in many ways ... Keep Reading
Everything You Need To Know About Marketing Analytics
A well-run business always follows an established strategy. Having an established strategy means having an annual plan for all departments ranging from operations to marketing. Strategic operational plans pertain to expanding operational capabilities while strategic marketing plans revolve around customer acquisition and retention so that there is a need to expand the operational capabilities in the first place. The effects of the former are easy to track wherein the output of the entire ... Keep Reading
Top 6 Tips for Using Quora for Business
Quora is probably one of the least advertising focused social media platforms today. Our belief is that only Reddit beats Quora when it comes to keeping its community protected from paid advertisements. The fact that there isn’t a lot of advertising on Quora is actually an opportunity for an aspiring business. In our last post, we actually explained why Quora is useful for marketing for a business. There are many reasons ranging from an involved community to diversity of subjects but nothing is ... Keep Reading
Why Should you Use Quora For Marketing?
Is social media one of your marketing channels? In other words, do you use social media networks in your marketing campaigns? Unless you’re a start-up, your answer is probably yes. These days, social media is at the top of all marketing strategists’ Pyramid of Hierarchy. What this means is that platforms such as Facebook, Twitter, and LinkedIn are facing what we call marketing saturation. We don’t mean market saturation, which is a term used for a market where supply has met the existing demand ... Keep Reading
When To Use Gifs for Marketing
Using gifs for marketing is the latest trend worldwide right now. While gifs have been around for a long time, businesses haven’t been using them for long. The reason for this is that gifs are often perceived as far too personal for serious businesses to use in their marketing messages. This simple impression of businesses kept gifs out of a lucrative aspect of life. However, that has changed recently because of the global shift towards personalisation. Technological advancements have allowed ... Keep Reading
How To Find Or Make Gifs Online?
Marketers are always looking for an edge against competitors. Typically, they find this edge by being innovative with their content or marketing message. Rarely have marketers been able to innovate with media unless new media technologies have been developed. Notable instances in the history of mankind where marketers have innovated with new media technologies are the television, the movies, and the internet. Since the World Wide Web became a household fixture, there hasn’t been any ... Keep Reading
Why Marketing Gifs Should Be a Part of Your Strategy
The world of marketing and advertising is cutthroat to say the least. Whether you’re a business owner or employee, it is likely that you're selling something somewhere. In fact, even if you’re unemployed, it is likely that you’re marketing the idea of being unemployed so that people don’t judge you. While you will drop the campaign the moment you get employed, you're still selling it in-between jobs. Humour aside, though, marketing and advertising permeates through everything these days. The ... Keep Reading