Print isn't dead. It doesn’t matter what your in-house “marketing expert” is spouting. It doesn’t matter what is being discussed in your “entrepreneur” circles. It doesn’t even matter what many media outlets are so alarmingly proclaiming. Print isn't dead and it will not be dying for a while to come and there is research to prove it. Since the digital age began, there have been people announcing the death of print. This recurring theme permeates through virtually every industry now including ... Keep Reading
How to Market Without a Budget?
Many entrepreneurs are often stuck in a chicken and egg situation. They need money to set up their business and create a customer base but they need a business and a customer base to make money in the first place. This is a very common and one of the first obstacles that entrepreneurs need to overcome to become successful. The obvious way to break this catch-22 situation is to get funding from an outside source but even that comes with its own problems. Even when you get funding from an ... Keep Reading
Optimising Your Customer Purchase Cycle
Here’s a problem: you're getting a lot of traffic on your website but not many people are making a purchase. In fact, you're getting so many hits on your website and so few purchases that you're now wondering whether there’s something wrong with your product or service. Believe it or not, this is a very common scenario. The recommended solution to this scenario is conversion optimisation but that is similar to building the 16th floor before laying down the foundation for the building. The ... Keep Reading
What is the Customer Buying Cycle?
As a business owner, everything you do will boil down to your bottom line. Even when you’re worried about offering a good product or fussing about catering to your customers’ needs, you’re doing it because deep down you know it will result in future business. You’re an entrepreneur to make money. If you weren’t, then you would never add profit margins to your selling price. This means that the single most important action for your business is the purchase. Purchase, however, is ... Keep Reading
Instagram Challenges: What Are They and How Can You Host One?
Instagram stumps many businesses. The first stumbling block for most businesses is starting an Instagram account or gaining enough followers. This isn't all that difficult. You can gain a decent following by posting a lot of images pertaining to your business and industry before ferrying your followers from other social media platforms to the Big Insta. The real problem arrives when you find you're treading the same paths again and again to a point where your account becomes stale. The direct ... Keep Reading
5 Crucial Consumer Psychology Hacks You Should Be Using
Our last post seemed to have generated a lot of interest if emails are anything to go by. That post focused on various customer psychology hacks that businesses can use to have more of an impact on their potential customers. In simple words, that post contained tricks that businesses can use to persuade potential customers better towards the chosen objective. A lot of our readers have categorically asked us for even more hacks. We can only buckle against such wishes and write this post on ... Keep Reading
Does Customer Psychology Play a Role in Your Business?
The foundation of every business will be quality and service. Even businesses with a monopoly in the market i.e. they sell a patented product or service will suffer sooner or later if they don’t focus on quality and service. After all, would you buy a time machine that breaks down time and time again? You wouldn’t because you wouldn’t want to go to see the beautiful Cleopatra only to end up in the lap of Hitler. Quality and service are good but what happens when your competitors also focus on ... Keep Reading
What about Colour Psychology in Marketing?
Have you ever walked into a room and immediately felt at ease?Have you ever stepped amidst greenery and lost all your worries? Have you ever stepped amidst greenery and lost all your worries? Have you ever gone to a restaurant and lost your appetite? Have you ever had strong feelings about something only to have trouble explaining why when asked about it? Behind all of the above lies a simple principle – colour psychology. Colour psychology, in simplest of words, is the study of how colour ... Keep Reading
Social Listening Best Practices Currently Being Followed Everywhere
This will be the fifth post that we’re putting up on social listening. That’s right folks; we’ve shared four posts on this subject already. Are you wondering why? We believe that social listening is something that all businesses should pursue. Businesses are already aware that social media platforms have become as important (if not more) as search engines when it comes to reaching target audiences. What businesses don’t know is that the proper way of leveraging the power of social media ... Keep Reading
What Features Should Your Social Listening Tool Have?
Lately, we’ve been writing about social listening quite a bit. It’s not that social listening is a new subject. Instead, it is just that we believe we should be thorough with whatever subject we choose to write about. We’ve covered social listening from various perspectives including why it is important, how a social listening strategy can be created, and even what the social listening process flow should look like. However, as anyone with an iota of experience knows, the mind and the idea only ... Keep Reading