Do you know what Pretargeting is? It is a method through which an advertiser pinpoints customers that haven’t even started looking for its products and services. Essentially, Pretargeting is predictive in nature. Most importantly, though, successful Pretargeting results in incredible conversion rates. These are the kind of conversion rates that you can't find with many other online marketing techniques. However, the same or even better conversion rates have been seen with the first step of email ... Keep Reading
Twitter Strategy for Business: How to Create an Effective One
In our unique way of three’s we’ve now covered two social media platforms – Instagram and Facebook. We’ll most probably be covering two more social media platforms from here on out. The latest series, which starts today, is that of Twitter. However, the thing with leveraging social media for your business is that various platforms should be targeted in an integrated manner. This means that you shouldn’t only focus on one social media platform but more than one at the same time. For example, ... Keep Reading
Facebook Business Page: Learn How to Make the Right Impact
Those of you who read Office Hacks from Inkjet Wholesale regularly must've, by now, realised that we’ve been focusing on the social media angle of business marketing recently. This is a result of the realisation that online marketing needs to be a major component of modern day marketing efforts. Any business that doesn’t leverage the strengths of the World Wide Web is missing a very beneficial and potent trick. When it comes to businesses, we feel that their online marketing efforts can be ... Keep Reading
How to Devise a Facebook Strategy to Get Most Out Of Your FB Business Page
A large chunk of most countries’ net-faring populations possess Facebook accounts. In fact, there is no denying that Facebook is the king of all social networking platforms right now. What this means that any business that doesn’t have a Facebook strategy is not leveraging Facebook. Facebook can be used to tap into your target audience or even engage your existing audience base to improve your customer retention rates. Therefore, if you have a new business that has only just become stable, then ... Keep Reading
Instagram Business Profile: Learn How to Make the Right Impact
About a week back, we explained the best way that you can use Instagram for your business. It was a post designed for businesses making a foray into Instagram so that they can start their endeavour in a strategic manner. However, all of that post was about strategizing and planning as opposed to actually using Instagram. When you actually get down to using Instagram, the first thing you’re going to run into is your Instagram business profile. Building a profile is a simple enough process so ... Keep Reading
Instagram for Your Business: What Is the Right Way to Use This Social Network?
Instagram is possibly the leading social media network in the US and a number of other western countries. However, the same isn’t true in Australia where Facebook and YouTube rule the roost of social media networks. At the same time though, after Facebook and YouTube (in the right order of popularity), the third biggest social media network here is none other than Instagram. Moreover, the association between Facebook and Instagram means that the popularity of Facebook is driving the popularity ... Keep Reading
Should You Build A 3D Printer At Home?
So, you read our 3D printing guide and it ended up generating sparks in your brain. That was our intention, from the beginning, you know. We wanted to give our readers a platform to launch their 3D printing fantasies off of. After all, it is the wave of the future. So, now that you’ve developed an interest in 3D printing, you’re most probably wondering how to get into this exciting new hobby. The answer isn’t simple. You obviously need a 3D printer and there are two ways you can get one. You can ... Keep Reading
How to Reduce Your Carbon Footprint?
If you’re environment conscious at all, then you want to reduce your carbon footprint. Carbon footprint, in the simplest of terms, is the amount of carbon dioxide that is released into the environment because of your actions in the world. Therefore, every bulb you turn on, every air conditioner you use, every vehicle you drive, or even every product you purchase adds to your carbon footprint. For businesses, carbon footprint is an even bigger problem because running a business involves ... Keep Reading
Impossible Clients: How to Deal with Them
There are all types of clients out there. Sometimes you get a gem of a client who loves high quality work and pays what such work deserves, other times you get impossible clients who want to squeeze out as much work or products out of you for as little money as possible. As much as you want to give impossible clients a wide berth, it isn’t something that you can do very often because believe it or not impossible clients are, at the very least, as numerous as good clients. Businesses and ... Keep Reading
Top 7 Mistakes to Avoid When Relocating Your Business
Relocation – it is easily one of the most harrowing tasks anyone can go through in life. You’ve, no doubt, heard all the nightmare stories of people relocating their homes. It doesn’t matter how far or near the relocation destination is, if the move has to be cursed then it will be cursed. Now, imagine all troubles you’ve heard about moving homes and multiply them by 10. That’s what relocating your business will be like. If you’re planning on relocating your business, then you need to be very ... Keep Reading