Do you realise that marketers never get bored? Marketing is probably the only professional discipline that is free from monotony. The question, however, is why. The answer is in the dynamism of marketing. This is a field that will never accept standardisation. In other words, it is a field that will always promote innovation and creativity. How does this creativity happen, though? It happens through experimentation. Marketing experiments have always been around because they result in businesses ... Keep Reading
4 Steps to Hack the Sponsored Online Content Technique
How do start-ups go from being start-ups to established businesses? What is the key to that transition? We posit that businesses make this transition once they’ve found a way to extricate themselves from the typical start-up vicious circle. We’re, of course, talking about the cycle of marketing funding and growth i.e. you need funding for growth but you need growth for funding. It’s an ever-teetering balance that businesses all over the world have to manage. The solution isn't as much about ... Keep Reading
6 Video Content Marketing Basics for Novices
The growth in internet technology has had a huge impact on how content is consumed online. Initially, keeping pace with the new media meant just establishing a presence on it but this technological boom has changed things. It has forced businesses to continuously evolve their marketing tactics to get an edge over competitors. In the early days of the internet, the focus was completely on text. The focus has since shifted to images and, now to videos. Video content marketing has, hence, come to ... Keep Reading
How to Develop Your Social Media Marketing Blueprint?
Let’s be clear from the outset about social media marketing. Most small businesses don’t have the money to hire a marketing whiz kid. In fact, many struggling medium-sized businesses have similar limitations – they need social media marketing to get out of their slump but the slump prevents them from investing in social media marketing. This refrain is so common that it’s deafeningly loud in the business world. While funding is absolutely critical for various social media marketing, it isn't ... Keep Reading
Festive Season Printables: Letting Your Printer Do the Work
Christmas may have just gone by but a big chunk of the festive season still remains. Just look at your kids and you'll realise that the holidays are not over up until the last night, the last minute, and the last moment before the kids close their eyes to go to sleep. For kids, holidays are pure joy, happiness, and fun. For us adults, however, holidays are all of those things but also about responsibility. We have to make sure the kids are having fun and even host people. The quicker and better ... Keep Reading
A Home Office Organisation Hack for Every Independent Professional
What is that one professional dream of every individual in the country? It is to become CEO of a gigantic firm for sure but what else? It is to become successful without having to work for someone else. It is to not have to drive to and from the office every day. It is to work from anywhere and still sustain the quality of life that you're accustomed to. Yep, you got it right. It is to work from home. While working from home may not involve braving rush hour traffic, having boring lunches or ... Keep Reading
How Should You Create Your Social Listening Strategy?
Most businesses don’t use social listening while those that do don’t really do it in a strategic manner. If you’ve never heard of social listening or haven’t realised its importance yet, then we’ll point you to our post on why is social listening important. You should check that post out before coming back to this one because this post is for those people who already know the significance of social listening. More specifically, this post is for those people who want to reap the numerous benefits ... Keep Reading
How To Find Or Make Gifs Online?
Marketers are always looking for an edge against competitors. Typically, they find this edge by being innovative with their content or marketing message. Rarely have marketers been able to innovate with media unless new media technologies have been developed. Notable instances in the history of mankind where marketers have innovated with new media technologies are the television, the movies, and the internet. Since the World Wide Web became a household fixture, there hasn’t been any ... Keep Reading
6 Office Hacks That Inspire Creativity at Work
Different types of businesses thrive on different types of qualities and characteristics. Some businesses flourish on the back of efficient systems while others prosper on innovation. As is obvious, if the needs of businesses differ, their structure, style, operations, principles, and policies all need to differ too. For instance, businesses that rely on efficiency need their operations to be streamlined on the basis of carefully gathered metrics. In contrast, businesses that rely on innovation ... Keep Reading
What Should Your Welcome Emails Be Like?
Do you know what Pretargeting is? It is a method through which an advertiser pinpoints customers that haven’t even started looking for its products and services. Essentially, Pretargeting is predictive in nature. Most importantly, though, successful Pretargeting results in incredible conversion rates. These are the kind of conversion rates that you can't find with many other online marketing techniques. However, the same or even better conversion rates have been seen with the first step of email ... Keep Reading