We’ve covered lots of marketing and advertising subjects on this blog. Most of those posts, in fact, are designed to help start-ups and small businesses get over the initial marketing related hiccups. We’re referring to the near impossible glass ceiling that most new businesses have to contend with. Beyond this ceiling are all those established businesses that may not be successful but are sustainable. Breaking through that glass ceiling would mean that you won’t have to worry about your ... Keep Reading
Importance of Video Marketing: Understanding What Video Content Can Do For Your Business
There are six types of content in the online world and video content is one of them (the other five are original content, curated content, promotional or discounted content, storytelling or humour based content, and polls or surveys). We can have a long debate on how to categorise marketing content but it will, more or less, boil down to these six. With so many different types of content available to your business and video content marketing relatively more expensive, it would be very ... Keep Reading
How to Run a Digital Marketing Experiment without Running the Gauntlet
The Cambridge Analytica story was a fiasco that caught most of us unaware. While the global media chose to rightly focus on the privacy issues surrounding that entire scandal, one thing got left behind – the fact that it was possible for them to gather such data in the first place. What this scandal also showed the world is that digital technology has made even subjective opinions of the masses quantifiable. This is the single most important contribution of the internet to the world economy, ... Keep Reading
6 Effective Social Media Marketing Experiments That You Can Try With Ease
Do you realise that marketers never get bored? Marketing is probably the only professional discipline that is free from monotony. The question, however, is why. The answer is in the dynamism of marketing. This is a field that will never accept standardisation. In other words, it is a field that will always promote innovation and creativity. How does this creativity happen, though? It happens through experimentation. Marketing experiments have always been around because they result in businesses ... Keep Reading
4 Steps to Hack the Sponsored Online Content Technique
How do start-ups go from being start-ups to established businesses? What is the key to that transition? We posit that businesses make this transition once they’ve found a way to extricate themselves from the typical start-up vicious circle. We’re, of course, talking about the cycle of marketing funding and growth i.e. you need funding for growth but you need growth for funding. It’s an ever-teetering balance that businesses all over the world have to manage. The solution isn't as much about ... Keep Reading
6 Video Content Marketing Basics for Novices
The growth in internet technology has had a huge impact on how content is consumed online. Initially, keeping pace with the new media meant just establishing a presence on it but this technological boom has changed things. It has forced businesses to continuously evolve their marketing tactics to get an edge over competitors. In the early days of the internet, the focus was completely on text. The focus has since shifted to images and, now to videos. Video content marketing has, hence, come to ... Keep Reading
The Ultimate Guide to 3D Printing and 3D Printers
Technological advancement is an inherent component of modern day civilisation. Throughout the history of mankind, countless technologies have been invented and adopted by humanity. However, while all inventions have made significant difference in our standards of living, there are a few that have actually sparked revolutions in the way we go about our lives. In the past, there was the fire, the wheel, the steam engine, and the internet. Now, there will be 3D printing and 3D ... Keep Reading
Announcement: Inkjet Wholesale New Products In The Process Of Being Introduced
New products. New services. New office equipment. New employees. Even new boss. Every time a business does something new, it creates excitement in the office. This isn’t only for the people behind the desk but also for the people in front of it i.e. you, the customer. Imagine this. You order in amazing Chinese food from a local restaurant. The food is flavourful, the prices highly economical, and the service flawless. Now, the same people have decided to open a new restaurant focusing on ... Keep Reading