Image Credit: JP Local Business In business, there’s an old adage – if you’re not progressing, you’re regressing. It’s true in life too but nowhere is it more relevant than in business. Any company that is not learning new things and expanding in some way will soon find its competitors ahead of it. Even if your business competitors are trying to get ahead of you, they also have the potential to be your best teachers. Why Should You Treat Your Business Competitors As Teachers? Image Credit: ... Keep Reading
Don’t Say These Business Phrases and Sayings to Improve Your Communication Skills
You could be the most genius person in the world but if you don’t know how to convey your ideas, you're not going to get anywhere. Communication is at the heart of everything we do. Making sure you understand someone else’s viewpoint and ensuring that you're understood is about using the right words, whether in spoken or written form. Nowhere is this more pertinent than in the business world. And yet, that is precisely where we’ve decided to complicate things. The business phrases and sayings ... Keep Reading
Planning To Invest In Video? Here Are Some Tips
Online content consumption trends have started showing what forward-looking digital marketers have known for a while – the rise of the video. The trends have been decisive enough for the importance of video marketing to be unquestionable. This is one of the reasons why video content investments are growing all over the world. It could also be the reason why you're looking to invest in video marketing. One of the challenges inherent in video content marketing is cost. When you invest in video ... Keep Reading
How To Identify Click Fraud And What Can You Do About It?
In our previous post about tricky competitors and their sneaky online marketing tactics, we had a section on click farms. That section seemed to have raised some questions with our readers and we’re here now to resolve those questions. These questions obviously revolve around the concept of click fraud because click farms directly facilitate such malicious and fraudulent campaigns. Defining Click Fraud Click fraud can be defined as deliberately clicking on an advertisement network without ... Keep Reading
6 Sneaky Online Marketing Tactics of Tricky Competitors and How to Beat Them
Image Credit: Quertime It is said that imitation is the sincerest form of flattery. In the business world, believing that little idiom is amazingly naive. Commercially, imitation can lead to massive drops in your sales figures. It can also mean a drastic reduction in your profit margins as it is imitation that gives birth to price wars. Unfortunately, there aren’t many things that a business can do to deal with this form of “flattery”. Or, is there a way to deal with those unoriginal but ... Keep Reading
Where to Use Customer Testimonials: 9 Options
When we wrote the article on testimonial basics, we weren’t planning to turn it into a series. However, the response to that article and the next on how to get powerful testimonials was such that we decided to turn into a trinity. We hadn’t planned a trio of customer testimonials articles but here we are. One of the questions we’ve received after those two posts was where to use customer testimonials. Putting customer testimonials to work is all about bringing them into the limelight. There are ... Keep Reading
Getting Powerful Customer Testimonials the Right Way
Social proof is, by far, the best strategy a business can employ to get customers. It’s the best because it gives a greater bang for the buck than any other concept in marketing. Mankind is socially very active, which is why social proof works so well. The most effective vehicle through which you can influence your target audience is powerful customer testimonials. What benefits can be gained with customer testimonials and what good customer testimonials look like is something that we’ve already ... Keep Reading
The Anatomy of an Effective Testimonial: Basics for Beginners
Advertising and marketing is a challenge for most businesses. It doesn’t matter whether you're big or small. The bigger businesses work on a larger scale but their challenges remain the same i.e. maximise their funding. Smaller businesses have the same problem but the highlight of their struggles is that they don’t have substantial budgets. This reduces the avenues available to them. For example, while bigger businesses can consider television spots as a component of their advertising and ... Keep Reading
How to Prepare Your Business for the Big Data Future
The signs have been present for a long time now. You may have seen these signs in mainstream media or come across references from people you know. You could even have been actively following developments. Love it or hate it, big data is now a part of the business environment. The most successful businesses of today are those that have taken the big data future into account. Companies like Google and Amazon lead the line of big data-driven businesses. If their success is considered, there is ... Keep Reading
Should You Train Your IT Team In Specific Skills?
What is the primary task of the IT team in any business? Most of you will say something to the tune of “ensure all office equipment is in working order”. In other words, troubleshooting will be the number one answer to the above question. This viewpoint, unfortunately, long ago lost its relevance. IT teams, these days, are much more than a group of nerds that know how to fix a computer. Instead, IT teams consist of cutting-edge technologists whose skills impact all aspects of a modern ... Keep Reading