We’ve covered lots of marketing and advertising subjects on this blog. Most of those posts, in fact, are designed to help start-ups and small businesses get over the initial marketing related hiccups. We’re referring to the near impossible glass ceiling that most new businesses have to contend with. Beyond this ceiling are all those established businesses that may not be successful but are sustainable. Breaking through that glass ceiling would mean that you won’t have to worry about your ... Keep Reading
Fuji Xerox DocuPrint CM315 Z Review: An Excellent Office Companion but You’ll Have to Pay
The majority of people out there seek out affordability when buying most things. These are people who will give up a feature or two for affordability. These tendencies translate very easily to the business world to such an extent that most businesses are willing to ignore deficiencies in favour of savings. The Fuji Xerox DocuPrint CM315 Z is not for such businesses. The Fuji Xerox DocuPrint CM315 Z is for businesses that view worth differently. It is for those businesses that will push the ... Keep Reading
7 Actionable PR Tips for Small Businesses
We’ve covered lots of marketing and advertising subjects on this blog. Most of those posts, in fact, are designed to help start-ups and small businesses get over the initial marketing related hiccups. We’re referring to the near impossible glass ceiling that most new businesses have to contend with. Beyond this ceiling are all those established businesses that may not be successful but are sustainable. Breaking through that glass ceiling would mean that you won’t have to worry about your ... Keep Reading
Oki MB492dn Review: A Top Performer in All the Right Places
The Oki MB492dn is a member of the MB400 series. We’ve already reviewed another multifunction printer from this series – Oki MB472dnw. That device was a monochrome laser multifunction printer that was intended for businesses with heavy-duty printing requirements. The Oki MB492dn is different. While it is a monochrome laser multifunction printer also, it isn't meant for businesses that need to print a large volume of documents on a regular basis. At best, the Oki MB492dn can be described as a ... Keep Reading
Importance of Video Marketing: Understanding What Video Content Can Do For Your Business
There are six types of content in the online world and video content is one of them (the other five are original content, curated content, promotional or discounted content, storytelling or humour based content, and polls or surveys). We can have a long debate on how to categorise marketing content but it will, more or less, boil down to these six. With so many different types of content available to your business and video content marketing relatively more expensive, it would be very ... Keep Reading
Kyocera ECOSYS P5026cdw Review: A Basic No-Frill Colour Laser Printer
Original Equipment Manufacturers (OEM), these days, are very prolific with the number of printing devices on their portfolios. They do this because they know their customers. People have become very specific and knowledgeable about what they want from their products. So, the OEMs are adapting. Kyocera is one of those OEMs that have adapted well. They have models that are similar in various ways but different in a few. In fact, for every printer type, they release dual models – a single-function ... Keep Reading
How to Run a Digital Marketing Experiment without Running the Gauntlet
The Cambridge Analytica story was a fiasco that caught most of us unaware. While the global media chose to rightly focus on the privacy issues surrounding that entire scandal, one thing got left behind – the fact that it was possible for them to gather such data in the first place. What this scandal also showed the world is that digital technology has made even subjective opinions of the masses quantifiable. This is the single most important contribution of the internet to the world economy, ... Keep Reading
Brother HL-L5100DN Review: Fast, Good Output and Economical To Boot!
The recently born Generation Z may not realise it but printing machines can differ greatly. In fact, there is a full spectrum of printing devices out there. Consider our last review. Last week, we may have reviewed another Brother printing device but it was a completely different beast than the one we’re looking at today. That device, Brother MFC-J6530DW, was a tabloid multifunction colour laser printer while the one we’re reviewing here is a monochrome laser single-function printer. Most ... Keep Reading
6 Effective Social Media Marketing Experiments That You Can Try With Ease
Do you realise that marketers never get bored? Marketing is probably the only professional discipline that is free from monotony. The question, however, is why. The answer is in the dynamism of marketing. This is a field that will never accept standardisation. In other words, it is a field that will always promote innovation and creativity. How does this creativity happen, though? It happens through experimentation. Marketing experiments have always been around because they result in businesses ... Keep Reading
Buying vs Renting Commercial Real Estate: Pros & Cons
This is a guest post. Inkjet Wholesale's Office Hacks Blog welcomes all types of contributions from content writers, SEO experts, and online entrepreneurs provided the content meets our editorial guidelines. If you would like to contribute to this blog, please feel free to contact us! Most business owners need to have a physical location in order to meet with customers, sell inventory and perform services. Yet purchasing real estate represents a sizable investment, and this is not always ... Keep Reading
Brother MFC-J6530DW Review: A Tabloid MFP for Low Volume Requirements
The last time we reviewed a device from this Original Equipment Manufacturer (OEM), we focused on an entry-level single function printer – Brother HL-L2350DW. The device we’ll be reviewing today, however, is not only a multifunction printer but a multifunction printer that can print in tabloid size. This, in fact, is the main draw of this device because it puts it in a different product bracket altogether. There aren’t many colour multifunction printers that can print on A3 size sheets. ... Keep Reading