Online content consumption trends have started showing what forward-looking digital marketers have known for a while – the rise of the video. The trends have been decisive enough for the importance of video marketing to be unquestionable. This is one of the reasons why video content investments are growing all over the world. It could also be the reason why you're looking to invest in video marketing. One of the challenges inherent in video content marketing is cost. When you invest in video ... Keep Reading
Canon PIXMA Home Office TR8560 Review: Typical Canon AIO with Excellent Output Quality at a Cost
The PIXMA TR series is a replacement of the out-of-date MG series from Canon. Some experts may even claim the PIXMA TR series to be better than the much-lauded Maxify series from the same Original Equipment Manufacturer (OEM). The TR series consists of two models – the Canon PIXMA Home Office TR8560 and the lower end TR7560. We’re, of course, going to be reviewing the TR8560 here. The Canon PIXMA Home Office TR8560 is a consumer grade device. This means that it is meant for individual users or ... Keep Reading
Planning To Invest In Video? Here Are Some Tips
Online content consumption trends have started showing what forward-looking digital marketers have known for a while – the rise of the video. The trends have been decisive enough for the importance of video marketing to be unquestionable. This is one of the reasons why video content investments are growing all over the world. It could also be the reason why you're looking to invest in video marketing. One of the challenges inherent in video content marketing is cost. When you invest in video ... Keep Reading
Epson WorkForce WF-100 Review: The Most Mobile Mobile Printer you’ll find Out There
Excuse the indulgent nature of the headline but, in my defence, it is quite an accurate statement. The Epson WorkForce WF-100 really is the most compact and portable device in the class of mobile printers. It is this quality of the WorkForce WF-100 that makes it unique in the class. This is important too because this device falls short of its competitors in many ways. However, the importance of portability is such in this market segment that the WorkForce WF-100 still stands out. It is true ... Keep Reading
How To Identify Click Fraud And What Can You Do About It?
In our previous post about tricky competitors and their sneaky online marketing tactics, we had a section on click farms. That section seemed to have raised some questions with our readers and we’re here now to resolve those questions. These questions obviously revolve around the concept of click fraud because click farms directly facilitate such malicious and fraudulent campaigns. Defining Click Fraud Click fraud can be defined as deliberately clicking on an advertisement network without ... Keep Reading
Oki MC342DNW Review: Slightly Overpriced but May Can Be Good for SOHO and SME Setups Alike
When it comes to A4 colour laser multifunction printers, Oki has three series – the MC300, the MC500, and the MC700. The Oki MC300 series is the entry-level series. The Oki MC342DNW is lesser of the two models in this series, even though the differences are not stark. We’ve already reviewed the upper model – Oki MC363DNW – some time back. We’ll be reviewing the MC342DNW now. Like its bigger brother, the Oki MC342DNW is a multifunction printer which means it prints, copies, scans, and faxes. ... Keep Reading
6 Sneaky Online Marketing Tactics of Tricky Competitors and How to Beat Them
It is said that imitation is the sincerest form of flattery. In the business world, believing that little idiom is amazingly naive. Commercially, imitation can lead to massive drops in your sales figures. It can also mean a drastic reduction in your profit margins as it is imitation that gives birth to price wars. Unfortunately, there aren’t many things that a business can do to deal with this form of “flattery”. Or, is there a way to deal with those unoriginal but tricky competitors? Tricky ... Keep Reading
Brother MFC-L2750DW Review: A Low-Volume Feature Rich Desktop AIO
The Brother MFC-L2750DW was released by this Original Equipment Manufacturer (OEM) as a part of its 10-model assault on the Small Office / Home Office (SOHO) market segment. In fact, the MFC-L2750DW is the leader of that assault team since it boasts of the best features and qualities of the lot. In fact, the Brother MFC-L2750DW is an All-in-One device that packs the feature-rich punch of a heavy-weight enterprise-class multifunction printer. It manages to do that while staying within the ... Keep Reading
Where to Use Customer Testimonials: 9 Options
When we wrote the article on testimonial basics, we weren’t planning to turn it into a series. However, the response to that article and the next on how to get powerful testimonials was such that we decided to turn into a trinity. We hadn’t planned a trio of customer testimonials articles but here we are. One of the questions we’ve received after those two posts was where to use customer testimonials. Putting customer testimonials to work is all about bringing them into the limelight. There are ... Keep Reading
Fuji Xerox DocuPrint CP315 DW Review: An Accomplished Albeit Costly Single Function Device
Less than a month ago, we reviewed the Fuji Xerox DocuPrint CM315 Z. The ‘M’ in the model name denotes that this device is a multifunction printer. Today, we’re reviewing the Fuji Xerox DocuPrint CP315 DW. The ‘P’ in this model’s name denotes, you guessed it, folks, the fact that it is a single-function printer. Essentially, the technology is identical in the two devices. At the same time, though, there are some differences in the components of the two devices. You see, a multifunction printer ... Keep Reading
Getting Powerful Customer Testimonials the Right Way
Social proof is, by far, the best strategy a business can employ to get customers. It’s the best because it gives a greater bang for the buck than any other concept in marketing. Mankind is socially very active, which is why social proof works so well. The most effective vehicle through which you can influence your target audience is powerful customer testimonials. What benefits can be gained with customer testimonials and what good customer testimonials look like is something that we’ve already ... Keep Reading