Here’s a problem: you're getting a lot of traffic on your website but not many people are making a purchase. In fact, you're getting so many hits on your website and so few purchases that you're now wondering whether there’s something wrong with your product or service. Believe it or not, this is a very common scenario. The recommended solution to this scenario is conversion optimisation but that is similar to building the 16th floor before laying down the foundation for the building. The ... Keep Reading