The foundation of every business will be quality and service. Even businesses with a monopoly in the market i.e. they sell a patented product or service will suffer sooner or later if they don’t focus on quality and service. After all, would you buy a time machine that breaks down time and time again? You wouldn’t because you wouldn’t want to go to see the beautiful Cleopatra only to end up in the lap of Hitler. Quality and service are good but what happens when your competitors also focus on ... Keep Reading
What about Colour Psychology in Marketing?
Have you ever walked into a room and immediately felt at ease?Have you ever stepped amidst greenery and lost all your worries? Have you ever stepped amidst greenery and lost all your worries? Have you ever gone to a restaurant and lost your appetite? Have you ever had strong feelings about something only to have trouble explaining why when asked about it? Behind all of the above lies a simple principle – colour psychology. Colour psychology, in simplest of words, is the study of how colour ... Keep Reading