Launching a new product or service is not easy. It involves everything from market research and product development to brand marketing, which should never be taken lightly. In fact, even if you manage to pinpoint a gap in the market and develop an amazing product to avail that opportunity, half the battle i.e. launching the product in the right way, will still be pending. In other words, an awesome product launch can make or break your new product. This premise has been proven by a number of ... Keep Reading