If you read our Social Media series on Instagram, you’ll already know that we approach these posts from three different directions i.e. social media strategy, social media profile, and general tips on how to get the best effects. We’ve already covered Facebook strategy and Facebook business profile angles of this miniseries. It is now time for the third aspect i.e. Facebook business page tips.
As we’ve mentioned a few times in our earlier Facebook posts, the biggest reason why Facebook is one of the best social media performers is that it allows all types of content to be shared. With respect to content, there are so many diverse options available to page administrators and general users that it is not surprising that business strategists love Facebook so much.
However, having too many options available also has a dark side. To get the best out of complex platforms that give you multiple options, you’ll have to put in a bit of time learning them. For instance, if you’re new to Facebook business pages, then there are numerous things such as tricks and tips that you may not know about. We’ve put together this list of Facebook business page tips to you give you and your business a Launchpad into Facebook stardom.
Facebook Business Page Tips 1: Focus On SEO
The first thing business owners think after deciding to have an online presence is to set up their websites. If the business owner is a little more informed or hires the right people, he also decides to focus on Search Engine Optimisation (SEO) for his website. The purpose of SEO, in case you don’t know about it, is to make your website appear on earlier pages of search engine results. If the website is visible, then more people will visit it and, hence, become customers.
However, one thing that most of these business owners don’t realise is that search engines like Google also show Facebook business pages in their search results also. Since these entrepreneurs don’t realise this, they never optimise their Facebook business pages for search engine visibility. Therefore, the first tip from us to you is to load up sections of your Facebook business page with relevant keywords.
Facebook Business Page Tips 2: Encourage Cross Traffic
Facebook is a social media platform. This means that its biggest draw for the common public is sharing what they’re doing and seeing what their friends are doing. It creates a new form of communal living that allows people to feel closer to each other. This inherent nature of Facebook or any other social media platform is something that you should be trying to use to your business’s benefit. The best way to do this is to encourage cross traffic between all your online real estate.
This includes your website, other social media platforms, and even your real world offices and outlets. For example, you can put buttons for various social media actions like, share, follow, tweet, and pin. In your real world outlets, you can encourage people to check-in on Facebook so that their friends can see the location of your outlet and may be even remember to try it later. While check-in may not be suitable for corporate businesses, it is still a very helpful feature for businesses that deal with customers on a one on one basis.
Facebook Business Page Tips 3: Use a Mix of Content Types
One of the greatest strengths of Facebook, as we’ve said countless number of times already, is that it supports multiple content types. This is something that you absolutely must leverage if your Facebook business page is going to yield any kind of benefits. This means posting images (memes work best), links (use this to promote your blogs and landing pages), videos (fun or promotional), and text (sky is the limit).
Apart from this basic platform based varieties, there also category type varieties that you should try to use. One mistake that many business owners make is that they try to push only sales and marketing messages through their Facebook pages. Customers need something of value from your business page, if they’re going to follow it regularly. This means using all types of subjects including fun, informative, educational, instructional, lifestyle, and even behind the scenes.
Not only this, you should also try to try to engage more of your followers by getting them to comment, like, and share things related to your business page. One of the ways of doing this is to add prompts or Call to Actions (CTAs) to your posts.
Facebook Business Page Tips 4: Run Innovative Contests and Share Exclusive Promotions
Statistically speaking, one of the best ways of engaging followers and even getting more followers is to run innovative contests on your business page on Facebook. Contests engage followers simply because they tap into people’s competitive attitude and thrill seeking traits.
Another way through which contests help is that they allow businesses to market their products. This can be done by offering your products or services as the prizes for the contests. This way, you would not only engage your page’s followers and get more followers, but also show off what you’re selling to them.
You can also promote your business by putting up promotions and offers that are exclusively available to your business page followers. When these followers tell others of your offers, they may start following your page to get such offers. Essentially, your business page exclusive promotions become the incentive for people to like your page.
Facebook Business Page Tips 5: Utilise All the Features
When it comes to making your Facebook business page grow, the key trick is engagement. Most of the features that Facebook offers to its users are designed to encourage engagement between people. Therefore, you should use these features as much as possible. Here are some features, you should be focusing on.
- Tagging People: By using “@” before usernames, you can ensure that the target individual gets a notification of the same. Called “tagging”, this feature is very useful because it invites people to respond to your post or comment.
- Joining Groups: Groups, whether secret or public are where all the discussions happen. Many people go to groups of interest to have their questions answered. Joining and engaging in groups is another way for you to get noticed.
- Making Vanity URLs: Vanity URLs are beneficial because they draw the eye. You can paste a vanity URL on your business card, on your marketing material, and even under your emails as digital signatures. The idea is that when people come across such a link or even text URLs, they may end up visiting the page and following it.
- Creating Custom Tabs: Under the Cover picture on your business page, there are tabs. These tabs are the standard tabs that Facebook provides but it is possible to add customised tabs through Facebook apps as well. You should go through various available apps and analyse the possibilities because custom tabs help with engagement as well as sales.
Facebook Business Page Tips 6: Make Use Of Facebook Ads
While you can do a lot to grow your business page on Facebook organically, one way of speeding up the entire process is to use Facebook ads. Facebook ads are like Google ads in that they allow you to aim at specific target audiences. You can choose your target audience on the basis of a number of parameters.
This includes age, profession, gender, nationality, region, and even what they usually like or share. Like their Google counterpart, Facebook ads can give your business page a huge boost but this boost remains up until the ads continue. Once you discontinue your Facebook ads, you’ll see a marked decrease in your page’s growth. What this means is that Facebook ads are a wonderful tool that you should look to use in the early stages of your business page.