Do you realise that marketers never get bored? Marketing is probably the only professional discipline that is free from monotony. The question, however, is why. The answer is in the dynamism of marketing. This is a field that will never accept standardisation. In other words, it is a field that will always promote innovation and creativity. How does this creativity happen, though? It happens through experimentation. Marketing experiments have always been around because they result in businesses ... Keep Reading
4 Steps to Hack the Sponsored Online Content Technique
How do start-ups go from being start-ups to established businesses? What is the key to that transition? We posit that businesses make this transition once they’ve found a way to extricate themselves from the typical start-up vicious circle. We’re, of course, talking about the cycle of marketing funding and growth i.e. you need funding for growth but you need growth for funding. It’s an ever-teetering balance that businesses all over the world have to manage. The solution isn't as much about ... Keep Reading
6 Video Content Marketing Basics for Novices
The growth in internet technology has had a huge impact on how content is consumed online. Initially, keeping pace with the new media meant just establishing a presence on it but this technological boom has changed things. It has forced businesses to continuously evolve their marketing tactics to get an edge over competitors. In the early days of the internet, the focus was completely on text. The focus has since shifted to images and, now to videos. Video content marketing has, hence, come to ... Keep Reading
Are You Following Any Particular Social Media Content Ratio?
What is your social media content strategy? Do you even have a social media strategy for your business or do you just share your blog posts and some random status updates? It doesn’t matter if you do or don’t. In either scenario, you’re clearly interested in both or you wouldn’t be here reading this labour of love. Your social media strategy is nothing but a blueprint for how you approach your online audience on social media platforms. We’ve already written about social media blueprint. We’ve ... Keep Reading
Marketing To Millennials – A Highly Diverse and Dynamic Generation
Regardless of what you may think of them, we are now at a juncture in time when they’re turning into the primary contributors in society. With the average age of the country increasing, businesses are coming to realise that their marketing messages need to now be more focused on millennials rather than the generation X or Y. However, millennials are diverse, dynamic, and in some eyes even highly eclectic. This can make marketing to millennials very challenging. People who have experience ... Keep Reading
5 Tips on Networking for the Socially Awkward Geniuses
Introverts tend to suffer a lot in a world where interpersonal relations drive professional engagements. Unfortunately, most industries, sectors, and businesses operate on this. Networking is a big problem for many extremely talented and innovative individuals. In fact, colloquially speaking, the real innovators of the world are usually socially awkward. The traditional way for these socially awkward geniuses to succeed in this world is to learn to network. However, networking is an instinctive ... Keep Reading
6 Amazing Benefits of Personal Branding
Personal branding is a term that has gone mainstream in the last few months. The concept, itself, has been around much longer but it has always been one of those open secrets. Now, it is not even that as every blogger and CEO alike is scampering to establish personal branding. Just the fact that so many individuals from so many different walks of life have gotten on board the personal branding bandwagon should be proof enough of its effectiveness. However, as many fashion trends and photography ... Keep Reading
What Are The Advantages Of Influencer Marketing?
So you’ve recently realised that you need to market your business better and that a smile with a pleasant demeanour is no longer enough. As a result, you’ve been talking to various experts and marketing ‘gurus’. Most of these specialists have given you budgets that are, in simple terms, too large for your small business. These experts also cite big brands and company names as a way of persuading you to spend your hard-earned money. They claim that you have to put in that amount of money to ... Keep Reading
Local SEO Tactics to Make Your Business More Visible
With the online ecosystem evolving at such a pace, you would think that geography would gradually cease to matter. After all, isn't one of the top advantages of the internet the fact that it makes the world a smaller place? However, when it comes to spending money, customer sentiment belies this little advantage of the World Wide Web. People are more likely to trust a business near them than otherwise, regardless of price dynamics and reputations. As it is, with the services industries such as ... Keep Reading
6 Awesome Emotional Sales Triggers for That Elusive Marketing Edge
Consumerism may be all pervading but conversion is still an art form. Getting someone to buy into what you’re offering has never been easy. The art of persuasion can be very elusive. This is especially true when you’re trying to create an overarching marketing strategy for your entire target audience. While you’ve come up with some shared traits in your target audience, you can’t rely on them solely to get through to every individual. The shared traits show you what your target audience is like. ... Keep Reading